backlinks

Backlinks: are you exposed enough?

Backlinks: are you exposed enough?

Okay, we know what we did there. This has nothing to do with your privacy. Or maybe it does. No, we were just joking again. We want this article to provide a quick guide on how to improve your business’s digital presence through *crescendo sound of drum beats* backlinks.

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WHAT IS A BACKLINK?

This incredible way to boost your awareness on Google is as useful as forgotten.

Backlinks are links on a website that take you to another website. Yes, as simple as it sounds, they have been present since the beginning of the Internet as we know it nowadays.

So, if this is that simple and has been with us all this time, how is it so neglected? Why aren’t many businesses and brands making it a priority for their SEO strategy?

Well, if we want to know the answer to these questions, we will have to clarify what is Google’s position on this and how they want them to be used.

WHAT MAKES A GOOD BACKLINK?

Suppose we had to mention just one aspect that will undoubtedly boost the quality of the backlinks redirecting to your website. In that case, authority is the word that could answer all those questions previously stated.

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As we all know, what makes your website rank on Google’s search engine better than other websites, is the quality of your site. In other words, Google gives it authority after considering the value it provides to its audience.

That being said, the authority the website hosting that link holds influences the relevance of the backlink. Therefore, the real challenge for new brands is to get quality backlinks.

But don’t discourage yourself since even the highest-ranked website was a newborn brand that started from zero some while ago.

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ARE YOU LOST? DON’T WORRY, WE CAN HELP YOU

Here we will share with you three ways of getting backlinks for new brands:

1.Content has been and always will be king → First things first, you need to provide your audience and future visitors with some value. Start writing posts and articles on your website, content that must be of great value for your current audience and future visitors.

Once your website is valuable enough, you can start sharing your content on your socials or even with other content creators in your field. Knowing that your content is beneficial and trustworthy, your website will begin to be mentioned by other websites or content creators. Soon you will be counting your first backlinks from sources of great authority.

2.Guest posts → Creating content is not an easy task, not to mention keeping consistency over time. Believe it or not, content creators struggle with consistency and lack of ideas.

How can you help them and get some high-quality backlinks in return? Simply by reaching out to them and lending your hand. Offer to write or create some content for them to help them remain consistent and relevant. As a consequence, at the end of every post or article, they will provide their audience with a link taking them directly to your website. That’s what we call a win-win.

Make sure the web you are providing content to is in your niche or field; that way, you will ensure that Google will consider that link as a high-quality one.

3. Influencer outreach → This should not be a way of getting backlinks on its own, just a complementary tool to boost your number of backlinks knowing that you are already providing value through your content.

Once your content and posting are solidified and consistent, you can reach out to some influencers in your field for collaboration. The aim should still be to enrich your audience and genuinely interact with them through content of great value.

If what you have to offer is good enough, you will get those collaborations. And together with them, some high-quality backlinks from websites or socials of paramount authority will expose you enough.

You’re on the right track!

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Kajola is dedicated to creating solutions for international hospitality and food start-ups. We’re devoted to making the hospitality and food scenes richer, more diverse and more rewarding for food lovers and experience seekers everywhere.

Let us make you world class

kewords

What’s the deal with keywords? A brief ‘ABC’ for scaling up your marketing strategy

What’s the deal with keywords? A brief ‘ABC’ for scaling up your marketing strategy

KEYWORDS AND SCALING UP

Scaling up your business is an effort, especially marketing wise. The better you position yourself, the higher the chances in front of the competitors. Online, we’re talking about SEO, keywords and web performance metrics. These elements translate into a well integrated digital marketing strategy.

Surely, you have heard about the importance of keywords or at least the notion of ‘keywords’ once. You know that they are essential to work well with the Search Engine Optimisation (SEO) of your website or your blog content, but you do not quite understand why…

This article will explain what keywords are and why they are essential for your marketing strategy. In addition, we will explain step by step how to choose the best keywords for your plan and what tools you may need.

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Shall we start?

To begin with, we are going to define what keywords are. The keywords or simply keywords refer to the terms (composed of one or more words) that Internet users use to search in the digital world in general. For example, ‘inbound marketing’ and ‘small business digital marketing’ are possible word combinations users might type in their browser’s search box.

Why do we need keywords?

And as you may have already guessed, doing good keyword research is essential for many reasons:

  • Keywords are the primary way for users to find our blog or web page since, today, there are very few who write the URL directly in the browser. Therefore, they are the first step to guarantee the visibility of our brand online.
  • A good selection makes it possible for our website to appear higher in the search engine results and, therefore, attract traffic that is much more organic.
  • Keep in mind that the first three results of Google monopolize the majority of visits, and that very few users go beyond the first page of results.
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HOW CAN YOU MAKE USE OF THEM?

Keywords are also extremely helpful in defining the main content and its structure and the different posts published.

You have already seen that keywords are essential pieces in the complex gear of positioning (SEO). Therefore, it is necessary to correctly select the ones you will use on your website or blog and in its different posts.

The selection is a complex process in which the analysis is mixed with a web page and its ideal audience (buyer persona) and the competition.

One step at a time.

The search process can be divided into the following phases:

1. Analysis of the website or blog

This analysis must be complete and broad since you have to consider the topics you want to deal with and the possibilities of your page and its situation compared to the competition.

2. Define your buyer persona

Once you are clear about the position of your website against the competition, you can move on to the next phase, which consists of the exhaustive definition of your ideal audience or buyer persona, their needs and how they perform searches to solve them and obtain information.

3. Choose the keywords to position

You have to find a balance between the searches generated by these words and your competition.

4. Identify long-tail keywords

You have to find a balance between the searches generated by these words and your competition. (e.g.instead of using ‘food’, use ‘healthy food in Amsterdam’)

5. Algorithm changes and how it affects keywords

It would be best to keep in mind that numerous algorithm changes in Google reaffirm the positioning of keywords.

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And you? Have you already started with your keywords or keywords strategy? What are the results telling you? 

Kajola is dedicated to creating solutions for international hospitality and food start-ups. We’re devoted to making the hospitality and food scenes richer, more diverse and more rewarding for food lovers and experience seekers everywhere.

Let us make you world class